The Basics of Branding

Branding is an important building block to any successful business, large or small, retail to B2B.  With an effective strategy, your brand can have a major edge in increasingly competitive markets.  But what IS branding and how does it affect a small business.

This week we will hear from Lamborghini Executive Manfred Fitzgerald, as he discusses the importance of brand strategy and corporate identity. (Mind you, I understand that Lamborghini is not comparable to small biz, but you have to start thinking big!)